Refer to Scenario: Swimco.Swimco analyzes its external environment to exploit the opportunities and cope with threats.What would the first step in their environmental analysis consist of?
A)monitoring for key indicators
B)forecasting to project the impact on organizations
C)scanning for changes and trends
D)internal competency analysis

Question

Quizplus · Accepted Answer

The first step in environmental analysis is scanning for changes and trends, which involves examining the external environment for potential opportunities and threats. This enables Swimco to stay ahead of changes in the market and adjust their strategies accordingly. Monitoring indicators and forecasting are important steps, but they come later in the analysis process. Internal competency analysis is not directly related to environmental analysis.