Refer to Scenario: Swimco.Swimco studies the websites of other swim apparel companies for information about their strategic plans.What forecasting approach is the company using to obtain information about its competitors?
A)scenario-based analysis
B)strategic indicators
C)competitive intelligence
D)competitive indicators

Question

Quizplus · Accepted Answer

Swimco is using competitive intelligence approach to obtain information about its competitors by studying their websites. Competitive intelligence involves gathering and analyzing information about competitors, industry trends and developments, and market opportunities in order to make informed strategic decisions.