Many companies do not identify and act on the correct non-financial measures.One of the four major mistakes that companies make is _______.In other words,they do not verify that the non-financial measures lead to financial performance.
A) Not linking measures to strategy
B) Not validating the links
C) Not setting the right performance targets
D) Measuring incorrectly
E) Not creating a balanced scorecard
Correct Answer:
Verified
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