In order to increase usage of the family-oriented ski resort,its owner sent letters to several college fraternities inviting them to spend their winter vacation at the resort.By inviting college students,the resort more than likely widened provider:
A) Gap 1
B) Gap 2
C) Gap 3
D) Gap 4
E) Gap 5

Question

Quizplus · Accepted Answer

Gap 3 in the service marketing model refers to the discrepancy between service quality specifications and the service actually delivered. By inviting a new demographic (college students) that may have different expectations and behaviors compared to the resort's traditional family-oriented guests, the resort potentially widened this gap. This is because the service designed for families may not meet the expectations or desires of college students, leading to a mismatch between what is promised and what is delivered.

In Order to Increase Usage of the Family-Oriented Ski Resort,its