Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly Singapore Airlines.One frequent flyer between the U.S.and Japan noted its cabin crew gives the impression that it is truly their pleasure to serve the passengers.In short,they make flying with Singapore Airlines very satisfying.In terms of the service marketing triangle,the cabin crew engages in _____ marketing.

Question

Quizplus · Accepted Answer

The cabin crew's interaction with the passengers falls under the category of interactive marketing in the service marketing triangle. They directly engage with the customers and provide a positive experience, creating customer satisfaction and loyalty. The other options are not appropriate as internal marketing refers to creating a positive corporate culture among employees, integrated marketing involves coordinating various marketing efforts, external marketing deals with promoting the service to potential customers, and transactional marketing focuses on completing a successful transaction with the customer.

Flying Across the Pacific Ocean Is an Eight-Hour Trip That