To make car maintenance service more tangible to consumers,Speedi-Lube has added a large diagram on one of the waiting room walls of its service centers that shows the underside of an automobile and identifies all of the lubrication points and exactly what work is being done to the car.As part of its physical evidence strategy,Speedi-Lube has:
A) Mapped the physical evidence of the service
B) Identified physical evidence opportunities
C) Clarified the roles of the servicescape
D) Recognized the strategic impact of physical evidence
E) Updated and modernized its ambient evidence

Question

Quizplus · Accepted Answer

Speedi-Lube has identified an opportunity to enhance its physical evidence by adding a large diagram in its service centers, making car maintenance more tangible to consumers. This demonstrates the company's focus on physical evidence as an important aspect of its service strategy.

To Make Car Maintenance Service More Tangible to Consumers,Speedi-Lube Has