Traditional thinking has defined _____________ as "bundles of goods and services that companies offer to customers," but customers think of them as sets of customer-facing processes.
A) Mobile applications
B) Start-ups
C) Style changes
D) Solutions
E) Innovations

Question

Quizplus · Accepted Answer

The definition provided in the statement fits the term "solutions" more accurately than the other options. Customers view solutions as sets of processes that solve their specific problems, rather than just bundles of goods and services.

Traditional Thinking Has Defined _____________ as "Bundles of Goods and Services