A primary goal of firms at the friendship stage of the relationship is:
A) Customer retention
B) The creation of a unique product
C) Creating a competitive advantage through their marketing mix
D) Gaining a familiarity of how the customer creates its service offerings
E) The enhancement of customer relationships

Question

Quizplus · Accepted Answer

At the friendship stage, firms aim to enhance customer relationships and retain customers. This is achieved by providing exceptional customer service, personalized offers and promotions, and maintaining open communication channels with customers. Therefore, option A, which mentions customer retention, is the primary goal of firms in this stage. The other options may also be important goals for firms, but they are not the primary one at this stage of the customer relationship.

A Primary Goal of Firms at the Friendship Stage of the Relationship