In some long-term customer-firm relationships,a service provider may become part of a customer's __________ ,such as when a hairdresser serves as a personal confidant,or a proprietor of a local retail store is known a central figure in the neighborhood network.
A) Esteem benefits
B) Self-actualization
C) Social support system
D) Utility transfer
E) Assurance group

Question

Quizplus · Accepted Answer

Social support system refers to the relational bonds that customers develop with service providers over time. In such relationships, the service provider may become part of the customer's social support system, providing not just goods or services, but emotional support, personal advice, and a sense of community. Examples include a hairdresser who becomes a personal confidant or a proprietor of a local retail store who is known as a central figure in the neighborhood network.

In Some Long-Term Customer-Firm Relationships,a Service Provider May Become Part