After his home was burglarized,Rich became concerned about the safety of his wife and three children since he often traveled out-of-town on business.To prevent further burglaries and ensure his family's safety,Rich decided to purchase a home security system from ADT Security Systems.Rich's expectation that an ADT home security system will protect his family and prevent future burglaries is influenced by his ____________.

Question

Quizplus · Accepted Answer

Rich's expectation of a home security system protecting his family and preventing future burglaries is based on his derived service expectations. This means that his expectations are influenced by past experiences, word of mouth recommendations, and advertising from ADT.

After His Home Was Burglarized,Rich Became Concerned About the Safety