April wants to get her ears pierced.In the community in which she lives,she can get them pierced at a jewelry store in a strip mall.She can get them pierced at the local tattoo parlor or have them pierced by a friend's mother who happens to be a nurse.Avril's mother has threatened her with dire punishment if she has them pierced and then gets an infection because the person who pierces them was inept or unsanitary.Avril chose the nurse because of a(n)_____,which makes her believe it is the method her mother will most approve of.
A) Explicit service promise
B) Perceived service alternative
C) Word-of-mouth communication
D) Implicit service promise
E) Marketing testimonial

Question

Quizplus · Accepted Answer

Avril chose the nurse due to an implicit service promise, which is the assumption that a nurse, being a medical professional, would adhere to sanitary practices and be competent, thus reducing the risk of infection and aligning with her mother's concerns.

April Wants to Get Her Ears Pierced