When a customer chooses between a restaurant in a pricy suburb of Atlanta and a restaurant in a small farming community 45 miles away,there is a(n)_____ made by the locations that the customer will be more likely to find exotic cuisine and better trained servers at the downtown Atlanta restaurant.
A) Explicit service promise
B) Perceived service alternative
C) Word-of-mouth communication
D) Implicit service promise
E) Marketing testimonial

Question

Quizplus · Accepted Answer

The choice between a restaurant in a pricy suburb of Atlanta and one in a small farming community, with the expectation of finding exotic cuisine and better-trained servers in Atlanta, represents an implicit service promise. This is because the location itself suggests a certain level of quality and service without explicitly stating it.

When a Customer Chooses Between a Restaurant in a Pricy