Before going out to dinner with her husband at Formia Ristorante,a contemporary Italian restaurant in New Jersey,Jennifer read a review of Formia in the local newspaper.The review indicated Formia is an unpretentious and unassuming,but exceptionally fine,contemporary Italian restaurant.Five servers who are under the owner's watchful eye attentively care for the 14 roomy tables in the single large dining room.What the servers may lack in experience is more than compensated for by tempered enthusiasm and sincere desire to ensure guests are comfortable.The review of Formia that Jennifer read is a(n):
A) Explicit service promise
B) Implicit service promise
C) Word-of-mouth communication
D) Past experience influence
E) Marketing testimonial

Question

Quizplus · Accepted Answer

The review Jennifer read in the local newspaper is considered word-of-mouth communication as it is an opinion or recommendation shared by someone outside of the restaurant's marketing efforts.

Before Going Out to Dinner with Her Husband at Formia