Oakley Millwork is a supplier of products used in the construction industry.It has a published policy that if a customer places an order from its catalog and the product is not available for immediate delivery,the customer gets the item free.Oakley Millwork's policy is an example of a(n):
A) Explicit service promise
B) Word-of-mouth communication
C) Situational factor
D) Implicit service promise
E) Service predicator

Question

Quizplus · Accepted Answer

Oakley Millwork's policy is an explicit service promise, as it is a clearly stated commitment to customers regarding a specific aspect of their service (product availability).

Oakley Millwork Is a Supplier of Products Used in the Construction