Which component of the marketing mix involves the strategic decision areas of benefits,features,and packaging?
A)Promotion
B)Place
C)Positioning
D)Price
E)Product

Name: Which component of the marketing mix involves the strategic decision areas of benefits,features,and packaging? A)Promotion B)Place C)Positioning D)Price E)Product
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Question

Quizplus · Accepted Answer

The Four Ps of the marketing mix are Product,Price,Promotion,and Place.Product involves the strategic decision areas of benefits,features,and packaging.Refer to Exhibit 19-3.

Which Component of the Marketing Mix Involves the Strategic Decision