Which of the Four Ps in the marketing mix is most directly related to the instructions that come with a new high-definition television set?
A)Product
B)Place
C)Promotion
D)Price

Name: Which of the Four Ps in the marketing mix is most directly related to the instructions that come with a new high-definition television set? A)Product B)Place C)Promotion D)Price
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Question

Quizplus · Accepted Answer

As shown in Exhibit 19-3,instructions that come with a new high-definition television set would come under Product.

Which of the Four Ps in the Marketing Mix Is