Which of the following strategic decision areas is a part of the Product component of the marketing mix?
A)branding
B)managing channels
C)publicity
D)discounts
E)geographic terms

Question

Quizplus · Accepted Answer

The Four Ps of the marketing mix are Product,Price,Promotion,and Place.Product involves the strategic decision areas of branding,features,packaging,etc.Refer to Exhibit 19-3.

Which of the Following Strategic Decision Areas Is a Part