Which of the following is true regarding marketing strategy planning?
A)Managers usually know all they need to know about the needs and attitudes of their target markets.
B)Competitors cannot force a firm to shift its marketing mix.
C)Changes in the dimensions of the market environment have no effect on a firm's marketing mix.
D)The lack of a complete understanding of the target market can make it difficult to combine the Four Ps into a suitable marketing mix.
E)None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Narrowing down to a specific target market and marketing mix that represents a real opportunity requires a thorough understanding of the market.There are many possible ways to satisfy the needs of target customers.The Four Ps must be creatively blended so that the firm develops the best mix for its target market.Each decision must work well with all the others to make a logical whole.

Which of the Following Is True Regarding Marketing Strategy Planning