Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction?
A)Product
B)Place
C)Promotion
D)Price

Name: Which of the Four Ps in the marketing mix is most directly related to the recruiting of wholesalers and retailers for a new product introduction? A)Product B)Place C)Promotion D)Price
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Question

Quizplus · Accepted Answer

As shown in Exhibit 19-3,the recruiting of wholesalers and retailers for a new product introduction would come under Place.

Which of the Four Ps in the Marketing Mix Is