A Product strategy decision includes consideration of all the following EXCEPT
A)benefits.
B)exposure.
C)features.
D)quality.
E)warranty.

Question

Quizplus · Accepted Answer

According to Exhibit 19-3,a Product strategy decision includes consideration of the physical good,service,features,benefits,quality level,installation,instructions,warranty,product lines,packaging,and branding.Exposure is an aspect of Place strategy decisions.

A Product Strategy Decision Includes Consideration of All the Following