Which section of a formal marketing plan for a new product is most directly related to deciding how you want the target market to think about your product compared to competitive products?
A)Packaging
B)Customer Analysis
C)Differentiation and Positioning
D)Implementation and Control
E)Place

Question

Quizplus · Accepted Answer

According to Exhibit 19-4,"How will marketing mix be differentiated from the competition?" would come under the Differentiation and Positioning section of a marketing plan.

Which Section of a Formal Marketing Plan for a New