Which of the Four Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?
A)Product
B)Place
C)Promotion
D)Price

Name: Which of the Four Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product? A)Product B)Place C)Promotion D)Price
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Question

Quizplus · Accepted Answer

As shown in Exhibit 19-3,the selection and training of salespeople for a B2B product would come under Promotion.

Which of the Four Ps in the Marketing Mix Is