In a marketing plan,which of the following would NOT be included in the Promotion area?
A)advertising
B)packaging
C)personal selling
D)sales promotion
E)publicity

Question

Quizplus · Accepted Answer

According to Exhibit 19-4,advertising,personal selling,publicity,sales promotion,and interactive media would all come under the Promotion section of a marketing plan.Packaging would come under the Product section.

In a Marketing Plan,which of the Following Would NOT Be