Which of the Four Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction?
A)Product
B)Place
C)Promotion
D)Price

Name: Which of the Four Ps in the marketing mix is most directly related to discounts and allowances of purchased products in a B2B transaction? A)Product B)Place C)Promotion D)Price
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Question

Quizplus · Accepted Answer

As shown in Exhibit 19-3,discounts and allowances of purchased products in a B2B transaction would come under Price.

Which of the Four Ps in the Marketing Mix Is