In the development of a marketing plan,blending the marketing mix would NOT generally involve
A)predicting future behavior.
B)product classes.
C)the strategy planning process.
D)the product life cycle.
E)understanding the target market.

Question

Quizplus · Accepted Answer

The Four Ps (Product,Place,Promotion,and Price)must be creatively blended so that the firm develops the best mix for its target market.Once the manager has selected the target market,decided on the (integrated)marketing mix to meet the target market's needs,and developed estimates of the costs and revenues for that strategy,it's time to put it all together in the marketing plan.Predicting future behavior is not part of the process.

In the Development of a Marketing Plan,blending the Marketing Mix