Which section of a formal marketing plan for a new product is most directly related to deciding which segmenting dimensions are most important in choosing a target market?
A)Packaging
B)Customer Analysis
C)Price
D)Implementation and Control
E)Place

Question

Quizplus · Accepted Answer

According to Exhibit 19-4,the possible segmenting dimensions (customer needs,other characteristics)would come under the Customer Analysis section of a marketing plan.

Which Section of a Formal Marketing Plan for a New