Many important changes are affecting marketing strategy planning.For example,the introduction and growing use of smart phones is illustrative of changes in the area of
A)channels and logistics.
B)personal selling.
C)demographic patterns.
D)marketing research.
E)communication technologies.

Question

Quizplus · Accepted Answer

According to Exhibit 19-5,the growing use of smartphones is illustrative of changes in the area of communication technologies.

Many Important Changes Are Affecting Marketing Strategy Planning