Which of the following is a key trend affecting marketing strategy planning?
A)decreasing size of senior and ethnic submarkets
B)slower new-product development
C)less use of technology in personal selling
D)less international market development
E)growth of marketing information systems

Question

Quizplus · Accepted Answer

According to Exhibit 19-5,the growth of marketing information systems is one of the trends affecting marketing strategy planning.

Which of the Following Is a Key Trend Affecting Marketing