Which of the following is NOT a trend affecting marketing strategy planning in the Product area?
A)more attention to quality
B)less multichannel shopping
C)more attention to service technologies
D)research and development teams with market-driven focus
E)more attention to sustainable design

Question

Quizplus · Accepted Answer

Based on Exhibit 19-5,"less multichannel shopping" is not a trend,but "more multichannel shopping" is-in the area of channels and logistics.

Which of the Following Is NOT a Trend Affecting Marketing