Many important changes are affecting marketing strategy planning.For example,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of
A)channels and logistics.
B)personal selling.
C)demographic patterns.
D)sales promotion.
E)communication technologies.

Question

Quizplus · Accepted Answer

According to Exhibit 19-5,database-directed promotion and point-of-purchase promotion are illustrative of changes in the area of sales promotion.

Many Important Changes Are Affecting Marketing Strategy Planning