Which of the following is NOT a trend affecting marketing planning strategy in the area of business and organizational customers?
A)web portals and Internet sourcing
B)closer relationships and single sourcing
C)interactive bidding and proposal requests
D)less reliance on e-commerce and supply chain management
E)more use of JIT and EDI

Question

Quizplus · Accepted Answer

Based on Exhibit 19-5,"less reliance on e-commerce and supply chain management" is not a trend,but more "e-commerce and supply chain management" is.

Which of the Following Is NOT a Trend Affecting Marketing