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Essentials of Marketing Study Set 2
Quiz 18: Price Setting in the Business World
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Question 141
Multiple Choice
If a firm's total fixed cost is $400,000 and its fixed-cost contribution per unit is $10,its break-even in units is
Question 142
Multiple Choice
In a typical break-even analysis,a firm's fixed-cost contribution per unit
Question 143
Multiple Choice
Which of the following statements correctly reflects the relationships among quantity,cost,and price,based on the cost-oriented pricing model?
Question 144
Multiple Choice
Which of the following is a weakness of the average-cost approach?
Question 145
Multiple Choice
Which of the following statements about the break-even point (BEP) is true?
Question 146
Multiple Choice
You are considering opening a fast-food store.Your fixed costs for the required land,building,parking lot paving,kitchen equipment,and neon sign will be $1,000,000.The variable cost will be $1.89 for servings,which will sell for $2.89.How many servings must you sell to break even?
Question 147
Multiple Choice
Average fixed costs
Question 148
Multiple Choice
When a firm's average variable cost is constant no matter how much is produced,
Question 149
Multiple Choice
The BEP,in units,can be found by dividing
Question 150
Multiple Choice
A company that produces baseball caps has fixed costs of $100,000,and total variable costs of $40,000 for a production volume of 20,000 units.The average variable cost per unit is
Question 151
Multiple Choice
The big problem with average-cost pricing is that
Question 152
Multiple Choice
Average-cost pricing
Question 153
Multiple Choice
The total fixed costs are $10,000,and the average variable cost per unit is $3.For a production volume of 10,000 units,the average cost per unit is
Question 154
Multiple Choice
A firm's break-even point is that point at which
Question 155
Multiple Choice
The major weakness of average-cost pricing is that it
Question 156
Multiple Choice
A cutlery manufacturer producer produces 200 units of output at a total cost of $1,500.If total variable costs are $500,the average variable cost (per unit) is
Question 157
Multiple Choice
A college "marketing club" printed 1,000 "We're Number 1" bumper stickers for sale at $3.00 each as a fund-raiser.Its fixed costs were $500,and the variable cost for each sticker was $0.50.The club's average cost per unit was
Question 158
Multiple Choice
As output increases,average cost decreases continually because
Question 159
Multiple Choice
Spruce Pine Mfg.Co.has total fixed costs of $300,000 a year.The owner estimates that average variable costs for its product will be about $30 next year.The selling price to wholesalers will be $50.The break-even point is