Heritage Brick's marketing manager is setting her pricing policies to "increase market share to 8 percent." Her pricing objective seems to be
A)status quo-oriented.
B)sales-oriented.
C)profit-oriented.
D)target return-oriented.
E)nonprice competition.

Question

Quizplus · Accepted Answer

A sales-oriented objective seeks some level of unit sales,dollar sales,or share of market without referring to profit.

Heritage Brick's Marketing Manager Is Setting Her Pricing Policies to "Increase