Regarding pricing objectives,a good marketing manager knows that
A)sales-oriented objectives usually lead to high profits.
B)target return objectives usually lead to a large profit.
C)status quo pricing objectives can be part of an extremely aggressive marketing strategy.
D)profit maximization objectives always lead to high prices.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

A status quo pricing objective may be part of an aggressive overall marketing strategy focusing on nonprice competition.

Regarding Pricing Objectives,a Good Marketing Manager Knows That