An instant noodles brand,upon the release of its product,attracted customers by offering a 50 percent discount on the purchase of two family packs.Once the brand had gained attention,this discount was removed and the product was priced similar to the competing brands in the market.This pricing strategy is an example of
A)introductory price dealing.
B)F)O.B.pricing.
C)a skimming price policy.
D)a penetration pricing policy.
E)negotiable price dealing.

Question

Quizplus · Accepted Answer

Marketers use introductory price dealing-temporary price cuts-to speed new products into a market and get customers to try them,with the plan to raise prices as soon as the introductory offer is over.

An Instant Noodles Brand,upon the Release of Its Product,attracted Customers