Which of the following is the primary difference between introductory price dealing and use of a low penetration price policy?
A)Introductory price dealing targets the top of the demand curve,while a low penetration price policy targets the bottom of the demand curve.
B)A low penetration price policy targets the top of the demand curve,while introductory price dealing targets the bottom of the demand curve.
C)In introductory price dealing,the price continuously moves down the demand curve,while the price is static with a low penetration price policy.
D)With a low penetration price policy the price is fixed-as opposed to introductory price dealing,where the price varies according to the customer's ability to pay.
E)In introductory price dealing,the price rises after the introductory offer,while it remains unchanged with a low penetration price policy.

Question

Quizplus · Accepted Answer

The difference between introductory price dealing and low penetration price policy is that in the first case the low price is introduced to gain customer attention and will be increased once the introductory offer period has ended.

Which of the Following Is the Primary Difference Between Introductory