Wendy's was one of the first fast-food restaurants to offer a "dollar menu" on some of its food items.What pricing policy was Wendy's pursuing?
A)skimming price
B)quantity discount
C)noncumulative quantity discount
D)value pricing
E)cumulative quantity discount

Question

Quizplus · Accepted Answer

Value pricing means setting a fair price level for a marketing mix that really gives the target market superior customer value.

Wendy's Was One of the First Fast-Food Restaurants to Offer