Which of the following do firms using value pricing tend to avoid?
A)setting a high price only because consumers already know the brand name
B)building a relationship with a customer which raises their expectations
C)delivering unexpected services that haven't been stated to the customer
D)establishing a price level that gives the target market superior customer value
E)focusing on customer requirements and adopting a relevant marketing mix

Question

Quizplus · Accepted Answer

Companies that use value pricing deliver on their promises but avoid unrealistic price levels-prices that are high only because consumers already know the brand name.

Which of the Following Do Firms Using Value Pricing Tend