When facing intense competition,which of the following would be the best advice to give a marketing manager?
A)Focus on differentiation.
B)Give up and price the same as competitors.
C)Seek to achieve the benchmark price.
D)Provide customers with allowances.
E)Institute a one-price policy.

Question

Quizplus · Accepted Answer

Even though price competition can be intense,many marketers give up too easily and price their product the same as a competitor.There often is a way to differentiate a product and charge a higher price to reflect the additional value customers place on the differentiation.

When Facing Intense Competition,which of the Following Would Be the Best