Sharper Blade Knife Company produces different knives in a range of prices.The company tries to set a fair price level for each product and a marketing mix that gives each target market superior value.Sharper Blade Knife is using
A)flexible pricing.
B)value pricing.
C)F)O.B.pricing.
D)a bad strategy.
E)everyday low pricing.

Question

Quizplus · Accepted Answer

Smart marketers look for the combination of Price decisions that result in value pricing.Value pricing means setting a fair price level for a marketing mix that really gives the target market superior customer value.

Sharper Blade Knife Company Produces Different Knives in a Range