By presenting a coupon to a retailer,the consumer is
A)given a discount off the list price.
B)allowed to sample the product.
C)offered the option of an installment payment.
D)given the right to pretest the product.
E)obligated to buy the product again in the future.

Question

Quizplus · Accepted Answer

By presenting a coupon to a retailer,the consumer is given a discount off list price.The fastest-growing distribution approach is online-where consumers can search for coupons and print them out,send them to their cell phone,or directly add them to their store loyalty card.

By Presenting a Coupon to a Retailer,the Consumer Is