Which of the following is true about publicity in marketing?
A)It refers to any paid form of personal presentation of ideas,goods,or services.
B)An advertising manager must understand how the right promotion moves a customer through the buying process.
C)It should be integrated into the entire marketing mix for best results.
D)It develops primary demand for a product category rather than demand for a specific brand.
E)It refers to price reductions to firms further along in the channel to encourage them to advertise the firm's products locally.

Question

Quizplus · Accepted Answer

Publicity works best when it is integrated into the entire marketing mix.A marketing manager must understand how the right promotion moves a customer through the buying process.

Which of the Following Is True About Publicity in Marketing