Which of the following is true of owned media?
A) It refers to promotional messages generated by a brand and communicated through a message channel that the brand directly controls.
B) It includes television or radio news stories by independent journalists.
C) It refers to promotional messages not directly generated by the company or brand.
D) It refers to promotional messages generated by a brand and communicated through a message channel that the brand pays to access.
E) It includes online customer reviews and Facebook posts by customers about a brand.
Correct Answer:
Verified
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