The source of buying information trusted by the greatest percentage of consumers is
A)paid magazine ads.
B)brand websites.
C)personal recommendations.
D)online consumer opinions.
E)paid television ads.

Question

Quizplus · Accepted Answer

A study of 30,000 Internet users from 60 countries found that consumers trust information from publicity sources most,over advertising.In the category of earned media,83 percent of respondents trust recommendations from people they know,66 percent trust online consumer opinions (reviews),and 66 percent trust editorial comment such as newspaper articles.

The Source of Buying Information Trusted by the Greatest Percentage