Which media type is considered the most trusted information source by customers for acting on the information but is difficult for a brand to create,measure,or target?
A)owned media
B)direct media
C)earned media
D)specified media
E)paid media

Question

Quizplus · Accepted Answer

Earned media is the most trusted information source,and customers are most likely to act on this information.It has the following disadvantages: difficult to measure; difficult to create; difficult to target; very little message control; can be negative toward brand.

Which Media Type Is Considered the Most Trusted Information Source