What is true of the term "Triggers" in Jonah Berger's STEPPS to increase pass-along?
A)Triggers represent all emotions people like to share.
B)The term refers to the specific service used to develop selective demand for a specific brand.
C)When a product's features act as Triggers,they spread more quickly.
D)Triggers occur when the sharer looks good by sharing.
E)Triggers make a topic easy to remember and encourage others to talk about it.

Question

Quizplus · Accepted Answer

According to Jonah Berger,there are certain characteristics of an idea or message that make it contagious.He suggests six STEPPS-Social currency,Triggers,Emotion,Public,Practical value,and Stories-to increase pass-along.Triggers make a topic easy to remember and encourage others to talk about it.

What Is True of the Term "Triggers" in Jonah Berger's