A firm uses a sponsored software application to provide valued services,not directly connected to a core product offering,and helps customers solve a problem.The type of owned media the firm is using is known as a
A)custom app.
B)branded app.
C)product app.
D)target app.
E)consumer app.

Question

Quizplus · Accepted Answer

Branded apps are sponsored software applications that benefit customers by providing entertainment,solving a problem,and/or saving time.

A Firm Uses a Sponsored Software Application to Provide Valued