Which Statement About the Role of E-Mail Newsletters in Promotion

Which statement about the role of e-mail newsletters in promotion activities is true?

A) E-mail newsletters help in building a firm's reputation as a thought leader.
B) E-mail newsletters with useful content can build relationships that lead to increased purchases.
C) Ethical companies do not allow customers to unsubscribe from e-mail newsletters.
D) E-mail newsletters provide a positive experience similar to using branded apps.
E) E-mail newsletters target many customers at a time and cannot be tailored to specific customer interests.