Which of the following is true about earned editorial coverage of companies?
A)A firm always gains more attention from advertising than a published article.
B)Articles featuring the newsworthy products of interest to people in a particular job gain less attention.
C)Editorial coverage usually happens by luck or accident.
D)Firms can earn editorial coverage with their goods and services but not for their good works.
E)A firm's public relations people may write the basic copy of the published article.

Question

Quizplus · Accepted Answer

Sometimes a firm's public relations people write the basic copy of an article and then try to convince magazine or newspaper editors to print it.

Which of the Following Is True About Earned Editorial Coverage