Generally,the main purpose of a company's public relations effort is to
A)get positive coverage by the press.
B)educate customers about their product.
C)establish itself as a "thought leader" in the field.
D)encourage word-of-mouth pass-along.
E)solve customer problems.

Question

Quizplus · Accepted Answer

Positive coverage in the press does not usually happen by luck or accident-a good public relations effort often lays the groundwork for companies that get positive attention in the press.

Generally,the Main Purpose of a Company's Public Relations Effort Is